Privacy Policy

Effective Date: June 11, 2026 • ClickWise Marketing (Croydon, UK)

1. Important Information and Who We Are

This Privacy Policy outlines how ClickWise Marketing collects, manages, uses, and safeguards your personal data when you visit and interact with our website (www.clickwisemarketing.co.uk), use our landing pages, request audits, or engage our digital marketing services. ClickWise Marketing is the primary data controller responsible for your personal information. If you have any questions regarding this policy or wish to exercise your legal data rights, please contact us directly via email at: [email protected].

2. The Data We Collect About You

Personal data means any information capable of identifying an individual. We may collect, use, store, and transfer different kinds of personal data about you, grouped as follows:

• Identity & Contact Data: Includes your first name, last name, trade title, business name, phone number, physical operating address, and email address.
• Technical & Analytics Data: Includes internet protocol (IP) address, browser type and version, time zone settings, operating system, and performance data captured via cookies.
• Usage & Marketing Data: Includes information about how you navigate our website, interact with our content blocks, or submit requests through our audit forms.

3. How We Collect Your Personal Data

We employ multiple professional methodologies to collect data from and about you, including:

• Direct Interactions: Information you provide explicitly by filling out our online contact forms, using our Elementor audit features, or entering direct communication loops with our agency.
• Automated Tracking Technologies: As you interact with our website, we automatically collect technical data regarding your equipment and browsing patterns. We monitor these engagement layers utilizing industry-standard cookies and professional third-party auditing tools, including SE Ranking and BrightLocal, to measure technical performance and local search visibility thresholds.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we utilise your information in the following business workflows:

• To perform and deliver custom Generative Engine Optimisation (GEO) audits, site speed assessments, and digital gap analyses.
• To process, monitor, and map conversational keywords through our Conversational Intent Tracking framework to improve local search relevance.
• To safely manage our professional B2B relationships, verify local business entities, and send critical operational performance updates.

5. Cookies and Third-Party Tracking

Our website uses cookies and similar tracking technologies to enhance user experience and analyze traffic patterns. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or fail to function properly.

6. Third-Party Data Disclosures

ClickWise Marketing does not sell, lease, or trade your personal information to third-party brokers. To maintain our technical infrastructure, we share anonymous performance data with secure analytics processors (such as SE Ranking and secure cloud data hosting architectures) strictly to run on-page diagnostics. We require all third parties to respect the security of your data and treat it in full accordance with UK data protection laws.

7. International Data Transfers

Some of our external third-party service providers are based outside the UK, meaning their processing of your personal data will involve a transfer of data outside the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring appropriate statutory safeguards and standard contractual clauses are implemented.

8. Data Security and Retention

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, altered, disclosed, or accessed in an unauthorised way. We only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.

9. Children's Privacy

Our website and services are targeted exclusively at business owners and digital marketing professionals. Our site is not intended for children, and we do not knowingly collect data relating to children.

10. Your Legal Rights Under UK Law

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you possess explicit rights regarding your personal information:

• Request access to the personal data we hold about you.
• Request correction or rectification of any incomplete or inaccurate data.
• Request erasure of your personal data ("the right to be forgotten") from our active operational databases.

To trigger any of these statutory legal rights, please submit a formal digital request to our compliance team: [email protected]. We process all legitimate compliance queries within 30 days.